Pay Per Click Advertising Agency
What is pay-per-click (PPC) Advertising?
Pay Per Click advertising refers to online marketing services that only charge you if someone clicks on your ad. Generally, people use this term to describe buying paid advertising on search engines like Google through Google Ads, Bing, Yahoo, and Amazon, or social media sites including Facebook, Instagram, Twitter, Pinterest, or LinkedIn.
How Eyaggo
approaches PPC management.
When setting up a paid search campaign, our team of PPC experts will start by learning about your business and work with you to develop a preliminary list of search terms people might use to find you. We also discuss your budget and set a cost-per-lead target. Next, we use online tools to develop a more comprehensive list of related keyword phrases.
Setting up your PPC campaigns.
Finally, we set up your PPC accounts (or get added as an administrator to your existing accounts), configure them, set up appropriate Campaigns and AdGroups, populate these with ads and keywords, set initial bids, and launch your PPC campaigns. If we are setting up a paid social or display campaign, we would develop a strategy to target your ideal prospect, set a target cost per lead, create a set of ads, and set up and launch your campaign.
Our PPC management is built to deliver
optimal results for every budget
Strategy
Your business needs are specific and unique, and we deliver an ads strategy to match. Every ad engagement begins with our team learning about your business, discussing advertising options, and crafting a custom strategy to meet or surpass your goals.
Goal Tracking
When you’re paying for every click, you want to see results. Our team sets up goal tracking for you. We’ll track the traffic coming to your site from the ads, as well as other key performance indicators, such as contact form submissions, shopping cart completions, requests for tours, and more.
Budget
Pay per click budgets vary depending on your goals, the competitiveness of your industry, the platform you’re advertising on, and much more! We’ll research and plan a click budget that gets you more traffic at a realistic monthly price point.
Reporting
Every month, your ads team will deliver a comprehensive, dashboard-style report. Our monthly report shows site traffic, conversions, and other key performance indicators we are tracking. Regular strategy calls with the team to review the report and your goals are essential and included.
Targeted Approach
Digital advertising is highly targeted which helps you reach the audience most likely to convert to customers. We will develop an approach to target your future customers, whether through search, video, social media, or display advertising.
Refinement
Ongoing refinement of your campaigns helps to continue delivering the results you need. We’ll recommend suggestions for you to enhance your advertising campaigns. Using data, we’ll fine-tune your campaigns to ensure we help you continue to see results.