The Hard Truth About SEO
Even if you hate it, SEO is something you need. There’s just no way around it in today’s digital age. Why?
Check out the stats:
75%
75% of people never scroll past the first page of search engine results.
3.5B
There are an estimated 3.5 billion searches on Google each day. (Internet Live Stats)
1K%
SEO drives 1000%+ more traffic than organic social media. (BrightEdge)
14.6%
SEO leads have a 14.6% close rate compared to a 1.7% close rate for outbound leads (radio/TV ads, direct mail, etc.) (HubSpot)
Is SEO Your Solution?
t’s not about keyword rankings and link building. It’s about solving your pain points and helping you grow. If these sound like you, don’t worry. We’ve got your solutions right here at Eyaggo.
SEO That Delivers Results
With 12 years of experience and a book of businesses that includes companies in all industries and sizes, we do SEO the right way. What exactly does that mean? Take a look at what Eyaggo SEO includes:
Research & Analysis:
Good SEO starts with extensive research and analysis. Our specialists invest time and effort during this critical phase to design customized growth strategies.
180-point site audit
Building a robust foundation to your SEO strategy requires a 180-point site audit. With access to tools like Screaming Frog our specialists will carry out an extensive site audit and provide a comprehensive report that includes critical errors and areas of opportunity.
Mobile Audit
A site that isn’t mobile friendly won’t appeal to search engines or your audience. Not to mention, you’ll miss out on more than half of online traffic worldwide (Statista).
Keyword Research & Strategy
What are the keywords you’re currently ranking for? What about your competitors? How can you better utilize keywords to your advantage? Using tools like SEMRush, our team will identify areas to fine-tune and put together a keyword strategy layered with search intent. That way, you’ll start showing up for key phrases/queries your target audience is searching for.
Competitive Gap Analysis
Where do you stand against other businesses in your industry? What do you need to do to gain a competitive advantage? By conducting an extensive competitor analysis, we’ll look at key factors, like backlinks, domain age, and page speed, to help you get ahead.
Technical SEO
Theres a lot of technicalities involved in SEO that can throw you for a loop. Lucky for you, we have a technical SEO process that will take this off your hands.
Technical Site Fixes
XML sitemaps, canonicalization, improper redirects, the list goes on…There are numerous site components that need careful attention when it comes to maximizing your SEO results. We’ll start with the low-hanging fruits and work our way up to smooth out more advanced issues across your site. And don’t worry, our team will keep you updated on all changes and help you understand SEO along the way.
Site Clean Up
Your site might look pretty on the outside, but this isn’t always the case on the inside, which might explain those low traffic and conversion rates. We’ll take a deep dive into the backend of your site to identify areas that need massaging and areas that might just need a complete makeover. This may involve implementing code, robots.txt files, and HTTP authentication.
Metadata Health
How are your meta-titles and meta-descriptions looking on the search results pages? Search engines rely heavily on metadata to determine your site and content’s relevance and ranking. Our SEO and content team will make sure your metadata follows SEO best practices and aligns with your target audience’s objectives. This will help your content rank better for a given keyword and entice people to click on your site.
Site Structure
Google takes the user experience very seriously, which is why our SEO specialists invest time to ensure your site structure is looking solid. We’ll look at your URL structures, index and content pages, and more to verify all aspects of your site follow a logical flow. It will make both search engines and your users very happy.
Site Speed
40% of people leave sites that take more than 3 seconds to load (Kissmetrics). How long is your site taking? With tools like Google’s PageSpeed Insights and GTmetrix, Eyaggo has a site speed audit process ready to go to amplify your rankings and simmer down those bounce rates.
Local SEO
72% of people who do a local search, visit a business within 5 miles (Hubspot). If you have a storefront or provide local services, our SEO team ensures you’re seen by the right people at the right time.
Google My Business (GMB) audit
Our SEO specialists will build and refine your GMB page to confirm your business listing is up-to-date (address, phone, hours of operation, etc.) and stands out for relevant local searches.
Apple Maps Audit
We’ll optimize your Apple Maps listing, so your prospects can find and locate your business while they’re on the road.
Bing Maps Audit
We don’t stop until we’ve made ALL our rounds. From incorporating the right URLs to selecting the right business categories, our SEO team will build and enhance your Bing Places listing as well.
Content Marketing
75% of people don’t look past the first page of search engines. So if you’re on the second or third page, optimizing your content for SEO is a MUST.
In-House Writers
We have a dedicated in-house writing and editing team who are experts in SEO practices and quality content. They will invest time getting to know your business and produce high-quality blog posts, landing pages, video scripts, and more to highlight your credibility and nurture your leads.
In-House Designers
We don’t just go for average when it comes to our content—we go above and beyond. That’s why we have a talented in-house design team dedicated to creating compelling visuals for your content and brand. From infographics to animations to logos, our design team illuminates your business in the best light.
Link Building
Before your content can rank, it needs links. A strong link-building strategy is one of the top 2 criteria considered in Google’s ranking factors.
Internal Links
Which pages of your site carry the highest page authority? Do you have pages that link to them? Are there any links pointing to 404 error pages? Our SEO specialists will dive into these critical areas and build an internal linking strategy, backed by strong anchor texts and search intent. The goal is to pass authority from one page to another and guide your visitors to your most valuable pages.
External links/backlinks
When credible websites link to you, this tells search engines you have authority in your industry and helps boost your visibility. Using tools like Ahrefs and SEMrush, we’ll fine tune your backlink profile and analyze your competitors’ links. We’ll also go the extra mile and research potential sites that can link to your business and level up your backlink game.